Post-2015: Policy and Public Relations
Marina Drummond, International Intelligence Unit, FGV
Oft-cited, Bill Gates called the Millennium Development Goals (MDGs) “the best idea for focusing the world on fighting global poverty that I’ve ever seen.” [1]
Everyone appears to agree on this point: that the MDGs were a fabulous awareness campaign. The concepts behind each goal seized the world’s attention, making everyone sit up, listen and believe.