Advocacy Toolkit: Influencing the Post-2015 Development Agenda

This toolkit is for civil society and other stakeholder organisations, coalitions and individuals that wish to influence the post-2015 development agenda, including the design and implementation of the Sustainable Development Goals (SDGs). It should equip you with relevant information and tools to enable you to develop and implement an effective post-2015 advocacy strategy.

The toolkit supports advocacy activities at the national, regional and international levels. It does not assume a given level of experience in either the post-2015 development agenda or in advocacy activities. Whether you follow each section and step in turn as a newcomer to the agenda, or only consult those new or relevant to you in order to support a more established programme, we hope it will prove useful to all.

How to use the toolkit

Content has been divided into three parts:

Part 1: The Post-2015 Development Agenda: What Is It and How Can You Engage?
Provides a full background on the post-2015 processes and identifies key entry points for engagement and influence.

Part 2: Developing a Post-2015 Advocacy Strategy
Guides you through the necessary steps for developing your own post-2015 advocacy strategy, building on the information and opportunities identified in Part 1.

Part 3: Engaging with the Media
Guides you through the means by which to get your post-2015 advocacy message(s) across to a wider audience through strategic use of the media and social media.

Navigate the online toolkit using the tiles below and throughout this mini-site, or download the full toolkit as a pdf. pdf-icon2

The toolkit supports advocacy activities at the national, regional and international levels. It does not assume a given level of experience in either the post-2015 development agenda or in advocacy activities. Whether you follow each step in turn as a newcomer to the agenda, or only consult those new or relevant to you in order to support a more established programme, we hope it will prove useful to all.

In particular the toolkit will help you to:

  • Understand the key post-2015 development agenda processes, including the proposed Sustainable Development Goals (SDGs) and the distinction between goals, targets and indicators;
  • Identify opportunities to influence the agenda at national, regional and global levels;
  • Identify key post-2015 stakeholders and decision-makers, and their relative influence at national, regional and global levels;
  • Decide on your post-2015 advocacy priorities;
  • Develop a comprehensive action plan to influence your government and/or relevant intergovernmental bodies;
  • Apply the adopted post-2015 framework to your national context and identify the national indicators to be adopted by your country;
  • Monitor and evaluate the results of your advocacy strategy and hold your government and others to account to deliver their post-2015 commitments.

Throughout the toolkit you will find the following clickable icons which will direct you to additional resources:

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